Tijjani Shehu Yahaya

"Empowering sports, media, and communication for global impact."

Introduction:

Tijjani Shehu Yahaya is a dynamic sports and media professional with extensive experience in strategic communication, sports marketing, and multimedia production. As the CEO of K-Series Multimedia Limited, K-Series Sport Management Agency Limited and former Managing Director of Hijrah TV, he has led groundbreaking projects that have significantly shaped Nigeria’s media and sports industries. With a passion for football development, he has played a crucial role in talent scouting and youth empowerment through K-Series Football Academy and his tenure at Kano Pillars FC. Recognized for his expertise in broadcasting, sponsorship acquisition, and digital media, Tijjani continues to drive innovation, fostering growth in the African sports and entertainment landscape.

Career Highlights:

Managing Director – Hijrah TV (2017 – 2024)
Led the transformation of the satellite TV station, increasing viewership by 40% within the first year.
CEO – K-Series Multimedia Limited (2012 – Present)
Managed diverse multimedia projects, producing award-winning TV shows and documentaries recognized nationally and internationally.
General Manager – Hausa Sport TV Plus (2020 – Present)
Expanded the channel's reach to over 2 million viewers across Northern Nigeria and West Africa.
Sports Analyst & Anchor – Nasara Radio Kano / Arewa 24 Sports TV (2018 – Present)
Created engaging sports content, enhancing audience engagement and ratings.
Chairman – K-Series Football Academy (2015 – Present)
Developed young football talents, securing placements for players in international teams and leagues.
General Manager & Marketing Officer – Kano Pillars FC (2020 – 2024)
Led marketing campaigns, secured sponsorships, and organized the "Kano Pillars at 30" historical documentary.
Consultant & Talent Scout
Worked with international football academies, including Seven A Football Academy in the UK, to identify and nurture promising players.

Sports Contributions

Football Talent Development – As Chairman of K-Series Football Academy, Tijjani Shehu Yahaya has played a crucial role in discovering and nurturing young football talents, securing placements for players in international leagues.
Football Club Management – Served as General Manager and Marketing Officer of Kano Pillars FC, where he successfully led marketing campaigns, secured sponsorship deals, and organized the club’s 30th-anniversary documentary.
Sports Broadcasting & Analysis – As a sports analyst and anchor on Nasara Radio Kano and Arewa 24 Sports TV, he has provided insightful commentary on local and international football, enhancing sports engagement in Nigeria.
Football Consultancy & Scouting – Works as a consultant and scout for global football academies, including Seven A Football Academy in the UK, helping young athletes gain international exposure.
Hausa Sport TV Plus Leadership – As General Manager of Hausa Sport TV Plus, he expanded the channel’s reach to over 2 million viewers, creating a dedicated platform for Hausa-speaking sports fans across West Africa.
Sports Marketing & Sponsorship – Successfully negotiated sponsorships and brand partnerships for football clubs and sports initiatives, strengthening financial sustainability in Nigerian sports.

Work Experience

Managing Director – Hijrah TV (2017 – 2024)
Led all broadcasting operations, increased viewership by 40% within the first year, and introduced innovative programming strategies.
CEO – K-Series Multimedia Limited (2012 – Present)
Oversees multimedia projects, including TV shows, documentaries, and sports broadcasts, with national and international recognition.
General Manager – Hausa Sport TV Plus (2020 – Present)
Expanded the channel’s reach to over 2 million viewers, enhancing sports content for Hausa-speaking audiences across West Africa.
Sports Analyst & Anchor – Nasara Radio Kano / Arewa 24 Sports TV (2018 – Present)
Hosts in-depth sports analysis programs, covering local and international football, and contributes to high listener/viewer ratings.
Chairman – K-Series Football Academy (2015 – Present)
Manages a football academy focused on developing young talents and securing their placement in professional leagues.
General Manager & Marketing Officer – Kano Pillars FC (2020 – 2024)
Led marketing campaigns, increased sponsorship deals, and organized the club’s 30th-anniversary documentary.
Consultant & Scout – Seven A Football Academy, UK
Provides expertise in talent scouting and player development for international opportunities.
Media Consultant – Various TV & Radio Stations
Works with Africa Magic Hausa DSTV, Arewa 24, Muhasa TV and Radio, Rahama TV, Hausa Sport TV, and others in content creation and strategic media planning.

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